Introduction

This Privacy Statement (hereinafter referred to as the "Statement") applies to Shanghai Yuehua Hotel (abbreviated "Yuehua"). At Yuehua, we strive to provide outstanding products, services and experiences to our customers around the world. We value your business and your brand loyalty to us. We recognize that privacy is an important issue and have developed this Statement to explain how we collect personal information when you visit this website, use our apps, contact us through written or oral communication, when you stay at one of our hotels, or from other sources. While this Statement broadly describes the approach we use, local laws vary and some jurisdictions may place restrictions on our processing activities (for example, some jurisdictions require explicit consent to send marketing messages). As a result, our actual approach in such jurisdictions may be subject to more stringent restrictions than those described here in order for us to be able to comply with local requirements.

By using any of our products or services and/or agreeing to this Statement (for example, by registering any of our products or services), you consent to our collection and use of personal information as described in this Statement.

Please note: If we collect personal information on behalf of or at the direction of a third party, this Statement does not apply to our processing of such information. These third parties include airlines, car rental companies and other service providers, companies that organize or provide package travel arrangements, marketing partners, or corporate customers.

Personal Information we collect

We may collect personal information at every touchpoint or customer interaction and in the conduct of every aspect of our business. This personal information may include: your contact information; Information relating to your booking, stay or visit to the hotel; Yuehua membership and loyalty program participation; Participation in competitions, contests or marketing programs (even if you do not stay in our hotel or are not a VIP member of Yueva); Information relating to the purchase and receipt of products or services; Personal characteristics, nationality, income, ID card information, passport number and date and place of issue; Travel history; Payment information (such as your payment card number and other card information, as well as authorization information and other billing and account details related to mobile billing); Guest preference; Marketing and communications preferences; Information about the vehicle you bring to our hotel; Reviews and opinions about our brands or hotels (if you have such reviews and opinions or are relevant to you); Hotel, airline and car rental packages booked; The group with which you are associated at the time of your stay at the hotel; Information provided when applying for Yuehua VIP membership and account; And other types of information that you voluntarily provide to us or that we obtain from third parties.

We may ask for details about your travel companion, including their name and frequent flyer membership number, as well as the age of the driver of the rental vehicle. We may also collect information related to conversations, including recording or monitoring customer service calls and communications, such as application messages and SMS.

In addition, we may also collect other personal information in certain circumstances, such as:

• • Surveys: We may ask for demographic data or other personal information in customer surveys.
• • In-hotel collection: We collect other personal information during registration/stay at the hotel, including such information as may be required by local law. We may use CCTV and other security measures at the hotel to obtain or record images of guests and guests in public areas, as well as information about your location in our hotel (through key cards and other technical means). We may also use closed circuit television and other technical means to record sound or video in order to protect our hotel employees, guests and guests. In addition, we may also collect personal information through in-hotel services, such as concierge services, entertainment, spas, events, childcare services, equipment rentals, etc.
• • Event information: If you plan an event at our hotel, we collect meeting and event specifications, event dates; The number of guests and details about the rooms, and if it is a corporate event, we also record the relevant information about your organization (name, annual budget, number of events hosted per year, etc.). We also collect information about groups or event participants. If you visit our hotel as a group participant, we may receive personal information about you from the hotel and may market it to you after you stay with a group or participate in an event. If you visit our hotel as an event participant, we may share your personal information with the event organizer. If you are an event organizer, we may also share information about your event with those third party service providers who provide event services.
• • Social media: If you choose to participate in social media events or offers sponsored by Yueva, we may collect certain information from your social media account based on your social media service Settings, such as locations, registrations, activities, interests, photos, status updates and friends lists. We may also allow you to enter contests that provide photos, such as those from your stay at our hotel, that you can share with your contacts in social media to receive votes, share offers, or other promotions.
• • Forward to Friends: We sometimes offer a feature service that allows you to send e-postcards or share messages with your friends via the Internet, a stand-alone kiosk or a mobile device. If you choose to use this feature, we will ask you to provide the recipient's name and email address, as well as the text you want to include in the message. Once you use this feature, you are entitled to use and provide us with the name and email address of the recipient for this purpose.

In addition to the information we collect directly from you, we may infer information based on the information you provide to us or other information we collect.

Personal Information we collect from third parties

We may also collect information about you from third parties, including information from our airlines, payment cards and other partners, information from social media services based on your Settings in those services, and information from third-party sources. We may add this information to the information we have on file for you and share it with other parties in accordance with this Statement.

The use of personal information we collect about you

We use your personal information in a variety of ways, including providing and personalizing the services you request and expect from us, providing the level of hospitality you expect in your room and at the hotel, and conducting direct sales and sales promotions. The details are described below.

• • Service administration: We use your personal information to administer the programs you participate in, including providing you with access to information about your account, such as reward status and offers you are eligible for; Perform the services included in such plans; Support direct communication between Shanghai Yuehua Hotel; And facilitate the collection process.
• • Meeting and event planning: We may use your personal information to provide you with information about meeting and event planning.
• • Marketing and communications: We may use your personal information to send you newsletters, promotions and unique special services, as well as other marketing information. We may use your information to provide accommodation messages, account reminders and booking confirmations; Sending marketing messages; And hold surveys, contests, sweepstakes, and other contests. We may provide these communications through email, letters, online advertising, social media, phone calls, text messages (including SMS and MMS), push notifications, app messages and other means, including in-hotel messages, such as in-room televisions. We also use user-generated content (such as photos) from social media that serve display ads or from our websites and apps. We also collect information from your payment card, which may be added to personal information and used by the Company and its business partners to identify your card type and to provide and/or send marketing messages to you based on your payment method. We also work with third parties to find out if visitors to our website have a cash back offer related to their payment card, and to provide visitors with advertising and information explaining how to take advantage of this offer when staying at Shanghai Yuehua Hotel .
• • Service Improvement: We may use your personal information to improve our services and ensure that our website, products and services meet your interests. We also use your personal information to provide you with the level of hospitality you expect in your room and at the hotel. This may include giving you the ability to control your in-room technology facilities through our website or an application on your personal device.
• • Data correctness, analysis and personalization: We may also aggregate your personal information with data from third parties for the purpose of keeping the information up-to-date and for analysis purposes. We also use information from third parties to provide better, more personalized services. For example, if you connect your social media services or other accounts to our services, we may use that information to make your experience at our hotel more personal and social, or to share and use it as described elsewhere in this Statement.

Personal Information we share

In order to provide the level of hospitality you expect and the best level of service, we may share your personal information with our service providers, third parties and others. The details are as follows:

• • We may share personal information within Shanghai Yuehua Hotel, and we may use personal information independently or jointly for the above purposes to provide you with services and make them more personalized. Shanghai Yuehua Hotel will be responsible for the management of the above personal information for common use. In addition, when we no longer manage our hotel, we may provide certain information to the hotel owner about past or future guests of that hotel.
• • Group events or meetings: If you visit us as a participant in a group event or meeting, we may share the information we have collected for the planning of such meetings and events with the organizers of such meetings and events and, where appropriate, with guests who organize or attend such meetings or events.
• • Business partners: We may work with other companies to offer products, services, and offers based on your experience at our hotels, and may share your information with our business partners in an appropriate manner. For example, we may help arrange car rental or other services provided by our business partners and share information with our business partners to provide these services. If you are a VIP member, we may share your personal information with our business partners in order to provide you with quality membership services. We may also work with third parties, such as our airlines and payment card partners, to allow us and our partners to serve advertising to our joint customers. Based on the information we share about your experience at our hotel and your VIP membership profile, our partners may be able to offer you more relevant offers. In addition, we may also allow third party partners to identify you when you visit the websites or apps of these partners, or when you visit the websites or apps of the company as one of their customers, so that they can provide you with more relevant offers. We may share your email address with third parties using appropriate security measures available so that they can send online and email advertisements on our behalf.
• • Co-sponsors of Promotions: We may co-host promotions, contests, sweepstakes, contests or contests with other companies, and we may also provide prizes for contests and contests hosted by other companies. If you participate in the above contests or contests, we may share your information with co-sponsors or third party sponsors.
• • In-hotel services: We may share personal information with third party providers of in-hotel services such as concierge services, spa treatments or dining experiences.
• • Service Providers: We use third parties to provide services and products on our behalf and may share your personal information with them in appropriate ways. Our service providers will protect your personal information in accordance with their agreed obligations and will not use or share your personal information in any other way except as otherwise required by law.
• • Business transactions: As our business evolves, we may sell, acquire, restructure or restructure our business or assets, and we may cease to be the manager or franchisee of the hotel. In this case, Yuexa may transfer, sell or transfer the collected information (including but not limited to other information and personal information) to one or more affiliated or unaffiliated third parties to the extent permitted by local laws.
• • Telemarketing: If you are staying at our hotel or are a VIP member of Yuehua, we may share your phone number with you at Yuehua Hotel Shanghai for telemarketing purposes. We may also receive your phone number through our partners or other sources and may use it for telemarketing purposes.

Other: In addition, Yuehua may disclose personal information for the following purposes: (i) to comply with relevant laws; (ii) responding to Government inquiries or requests from the Administration; (iii) compliance with valid legal process; (iv) Protect the rights, privacy, safety or property of the Company, visitors, customers, employees or the public; (v) to enable us to seek viable compensation or limit the damages we may suffer; (vi) Enforce the terms applicable to our website; And (vii) emergency response.

Other information

When you use and interact with our websites and applications, we may collect other non-personally identifiable information related to your use of the Website, such as the contents of the pages you visit, the number of times you visit our website, etc. (" Other Information "). We will use other information and data obtained from third parties to send you emails, online messages (on our website and other websites) and mobile advertising. We may also use other information to help third party partners identify you as a VIP member when you visit their websites or applications, or to identify you as one of their customers when you visit their websites or applications, so that they can provide you with more relevant offers.

We use cookies and other technologies to collect such information. Cookies are pieces of information that are stored directly on the computer or mobile device you are using. Cookies allow us to collect information such as browser type, duration of access to online services, web pages visited, relevant urls, language preferences, and other aggregated traffic data. We and our service providers use the above information for the following security purposes: to facilitate navigation, to display information more efficiently, to collect statistics, to provide you with a personalized experience when you use the online Services, and to identify your computer to assist you in using the online Services (such as online booking operations). We also collect statistical information about the use of online services in order to continuously improve the design and functionality of the services, understand how they are used, and help us resolve issues related to them.

We can also use cookies to screen promotional advertisements or offers that are most likely to interest you and to show you when you use the online services or to send you promotional advertisements and marketing emails. We may also use cookies or other technologies to track the response to our online promotional advertising and marketing emails. If you do not wish to have information collected by cookies, you can make a simple setup in most browsers to automatically reject cookies or choose to reject or accept one or more specific cookies transmitted to your computer. However, if you do not wish to accept cookies, you may experience an inconvenient experience when using online services. For example, we may not recognize your computer, which requires you to log in each time you visit. You may also not be able to receive promotional or other offers that we send you based on your interests and needs.

We may use the information we collect and aggregate or anonymous personal information we obtain from third parties to gain a deeper understanding of our users (for example, we may use aggregate information to calculate the percentage of users who use a particular phone area code). This includes demographic data (such as birth date, gender and marital status), inferred business interests (such as favorite products or hobbies) and other information we collect from you or from third parties.

Because "Other Information" does not personally identify you, such information may be disclosed for any purpose. In some cases, we may combine "other Information" with personal information. If we combine any "other information" with personal information, we will treat the combined information as personal information in accordance with the provisions of this Statement.

Sensitive information

"Sensitive Information" means information relating to your racial or ethnic origin, political views, religious or other beliefs, health or sex life, criminal background or trade union membership. We generally do not collect sensitive information unless you voluntarily provide it. We may use the health data you provide to provide you with a better service and to meet your special needs.

Personal information collected from children

We do not knowingly collect personal information from individuals under the age of 18. As a parent or legal guardian of your child, do not allow your child to submit personal information without your consent.

Mobile and location services

We offer mobile apps that can be downloaded to your smartphone or mobile device. These apps have a variety of features that enhance the customer experience. In addition to providing the Services, our apps may collect personal and "other information" and use it in accordance with this Statement.

If you allow our mobile applications to access your location information on your device, our mobile applications may use Global Positioning System (GPS) technology and other technologies (such as wireless transmitters called beacons) on your mobile device to provide you with information and offers based on the location of your device. Beacons help us collect information about your specific location within participating hotels by communicating with mobile devices within a specific range. We may use this location information to send push notifications and other content to your mobile device, to provide you with navigational assistance as you move around the hotel, to send you information and offers about products, services or events that we believe may be of interest to you in order to enhance your experience at the hotel. We may share this information with third parties, such as business partners and service providers, to provide information, offers and services that may be of interest to you. If we combine geolocation data with personal information, we will treat that information as personal information in accordance with the provisions of this Statement. You can prevent or limit the collection of your location information by changing the Settings in the apps that we provide, or by changing the Settings on your device.

Links to third party websites and services

Our websites and mobile apps may contain links to third party websites. Please note that we are not responsible for the collection, use, maintenance, sharing or disclosure of data and information by such third parties. If you provide information on third party websites and use third party websites, the privacy policies and terms of service of those websites apply. We encourage you to carefully read the privacy policies of the websites you visit before submitting personal information.

We may also partner with a limited number of Internet providers to provide Internet access services to our guests. Your use of the on-site Internet services is subject to the third party Internet provider's terms of use and privacy policy. You can view these Terms and policies by following the relevant link on the Service login page, or by visiting the Internet provider's website.

Protection of personal information

We will take reasonable measures to: (i) protect personal information from unauthorized access, disclosure, alteration or destruction; And (ii) ensure that personal information is accurate and up to date. We will also strive to require affiliates and service providers with whom we share personal information to take reasonable steps to protect the confidentiality of your personal information. For online transactions, we use reasonable technical means to protect your personal information transmitted through our website. However, no security system or Internet data transmission system can guarantee 100 percent security.

To protect your privacy, do not send payment card numbers or any other confidential personal information via email. We will not contact you by mobile phone/text message or email to request your confidential personal information or payment card details. We will only ask you for payment card details by phone when you book an accommodation or promotional package. We will not contact you to request login information for our VIP member account. If you receive such a request, please do not respond. We also please you through the following web site: https://www.hotelyuehua.com and inform us.

International transfer of personal information

We strive to provide you with the service you have come to expect from Yuehua. In order to provide this service, you agree that we may share your personal information between Shanghai Yuehua Hotel, our service providers and other third parties who may be located outside of your country. We are committed to complying with the laws and regulations governing the cross-border transfer of personal information in our country or region. Although the data protection laws of these countries may differ from those of your country, we will take appropriate measures to ensure that your personal information is treated accordingly in accordance with the provisions of this Statement.

Change and access your personal information

If you are a Yuehua VIP Member, you can log in to your Yuehua VIP Member profile at any time to access, review and update the information you provided to us during registration.

To the extent required by applicable law, you may ask us to inform you of what personal information we hold about you and, where appropriate, ask us to update, correct and/or suppress personal information about you held in our active databases. We will complete all necessary updates and changes within the time period required by applicable law and may, as permitted by law, charge an appropriate fee to cover the costs we incur in responding to the above requests. The above requirements must be submitted in writing to Shanghai Yuehua hotel. To protect your privacy, we may only send our responses to the above requests to the email address you have registered or that you have otherwise provided to us. Please keep in mind that if you make such a request, we may not be able to provide you with the same quality and type of service that you are normally used to.

In addition, under certain circumstances permitted by relevant laws, you may request us to stop sharing your personal information with our business partners on the grounds that the above personal information is obtained by improper means or illegally used, or request Yuehua to stop using your personal information. The above request must be submitted to Shanghai Yuehua hotel in writing. We will endeavour to meet these requirements as required by applicable law.

• • Marketing consent and rejection
• • If you have provided us with your contact information (email address, fax number, email address or telephone number), We may introduce you to our products and services or invite you to events through email, online advertising, social media, phone calls, text messages (including SMS and MMS), push notifications, in-app alerts, mailings, customer service call centers, and other means (including in-hotel communications such as in-room TV). If you want to choose to reject text messages, please call the corresponding staff of Yuehua to inform them that you do not want to receive text messages from Yuehua, or set the reject text messages according to the instructions in the messages you receive.
• • To be added to Yuehua's internal Do Not Call list, please send an email to service@hotelyuehua.com.
• • If you do not want to receive any of our email marketing materials, you can opt out of emails at any time by using the unsubscribe feature in emails we send.
• • You can control whether to allow our mobile apps to send you push notifications by changing the notification Settings on your mobile device. If we want to send you in-app messages, we will provide control options for these functions in our app Settings.

Retention of personal information

We will retain personal information about you for as long as necessary to achieve the purposes set out in this Statement, except where retention is required or permitted by relevant law for a longer period.

Declaration change

We may amend this Statement at any time. When we make material changes to this Notice, we will post the revised Notice on the home page of our website, and if you have registered for any of your products or services, we will also notify you through the communication channels you have provided. The last update date of this Statement can be found by viewing the links and dates at the top of this Statement. Any changes to this Statement will take effect from the time the revised Statement is posted on this website. By using the Site, any of our products and services, and/or consenting to the updated Terms of use after such changes have occurred, you accept the revised Terms of use as then in effect.

Contact us

If you have any questions about this Statement or how Yuehua will handle your personal information, please contact us by email at service@hotelyuehua.com or mail to Shanghai Yuehua Hotel , 229 Jianghai Road, Nanqiao Town, Fengxian District, Shanghai.